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title:
Behind the scenes: transparency in Lebanese media business practices
year:
2009
publisher:
pages:
64 p.
collation:
tables
comment:
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners ... There was a clear reluctance among media owners towards discussing their business practices ... Most of Lebanon's seven private commercial television stations, which are comparatively very few considering the nearly 300 Arab television stations in operation, are among the most viewed stations in the region, due to their high production values and quality of programming. At the same time, these and other Lebanese media lag behind with respect to effectively managing human resources. Many lack written job descriptions, organizational policies, or regular performance appraisals, and they heavily rely on part-time staff and volunteers while not providing adequate financial incentives to their employees ... Perhaps the most significant findings of the present study are those related to the financial aspects of Lebanese media organizations. Despite the sensitivity of discussing the profitability of these media, and considering that it is illegal, according to both the Press Law of 1962 and the Audio-Visual Law of 1994 for a broadcast or print organization to depend on sources of funding other than sales revenues and advertising, the answers given were quite candid and revealing. In Lebanon, financial support by the political elites who own these media is what has allowed most of the local media to survive. To ensure the sustainability of these outlets, long-term financial solutions and better marketing strategies must be adopted." (preface, p. 7-8)
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signature:
E-Lib
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