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title:
The Cultural Industries Growth Strategy (CIGS). The South African Publishing Industry Report. Report to the Department of Arts, Culture, Science and Technology. Final Report, November 1998
year:
1998
place:
Pretoria
publisher:
pages:
77 p.
comment:
"A report commissioned by the South African government's Department (now Ministry) of Arts, Culture, Science and Technology to research South Africa's cultural industries and propose strategies for their growth and development. The term "cultural industries" is used here to describe a wide variety of cultural activities, most of which have commercial objectives as their prime motivating force, with activities taking a number of different forms, from the manufacture or creation of products to the marketing and distribution thereof. The cultural industries on which the report concentrated are the music industry, the craft industry, the publishing industry and the film and television industries. The methodology followed for the study is in the nature of an industry strategy analysis. Each sector report is principally an economic analysis, providing baseline data for each of the four sectors, and focusing on the economic and social contribution of each sector; the impediments to growth, and the opportunities for employment creation and competitive development. Each sector report concludes with strategic policy recommendations for interventions by both the public and private sector. The book publishing industry is covered in sector 4, electronic publishing in sector 5, and other sectors are devoted to an overall evaluation of the four segments of the industry, a SWOT analysis, and a final section devoted to an analysis of global trends in the publishing industry." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1090)
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