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title:
Marketing African Books Worldwide: The ABC Experience
author(s):
year:
2001
anthol.title:
Book Marketing and Promotion: A Handbook of Good Practic
eds.anthol.:
place:
Oxford
publisher:
pages:
p.225-243
comment:
"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketing tools used, exhibits, Web site marketing, selling to particular markets (retail book trade, academic markets, children′s books, African literature, etc.), together with an assessment of trends and constraints, and an evaluation of future markets prospects for African-published material." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1281)
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signature:
20-Books-E 2001


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