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title:
How To Establish Effective Book Marketing and Distribution Systems in Asia/Pacific. Report of the Regional Training Course on Book Production in Asia/Pacific (Tokyo, Japan, September 21-October 9, 1994)
year:
1994
place:
Tokyo
publisher:
pages:
108 p.
comment:
"The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacific and Africa analyzed problems, exchanged experiences, examined various marketing devices, and drafted practical action plans for establishing effective book marketing systems, calling upon governmental cooperation, publishing industries in member states, and the international society. The papers addressing strategies for successful marketing of publications include: "Publishing as Communication Media" (Hideo Shimizu); "Book Marketing and Distribution: Marketing Theory and Practice" (Alison Baverstock); "Developing Publishing Business and Marketing of Children's Books" (Tadashi Matsui); "Practices of Book Marketing in Japan" (Yoshio Aida); "Approaches for Successful Marketing of Publications" (Shoichi Nagai); "Marketing Practices of Trade Publishing in U.S.A." (Tetsu Shirai & Kuniaki Ura); "How To Market Books More Effectively" (Alison Baverstock); "Marketing and Editing of Magazines" (Mitsutoshi Igarashi); "Marketing of School Textbooks and Educational Materials in Japan" (Bunpei Mizunuma); "The Role of Wholesale Distributors in Books Sales in Japan" (Masayoshi Yoshida); "Bookshops and Sales Promotion" (Tadao Nireki); "Strategies for Improving Local Distribution of Books--Book Delivery Services in Local Areas" (Shozo Ikari); and "Practical Session on Drafting Effective Marketing Plans of Publications" (Alison Baverstock). The final section discusses the situation of book marketing and distribution in respective countries. Appendices include: general information; list of participants; program schedule; list of lecturers; and list of secretariat members." (abstract ERIC)
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