Timeout at 03:31hours | contact | imprint | Home
Schließen


Search: Auswahl zeigen
Hits:1
Previous page Next page
1. Book
bookmarks Copy into the Watchlist
title:
Book marketing and promotion: a handbook of good practice
author(s):
year:
2001
place:
Oxford
publisher:
pages:
xv, 366 p.
collation:
bibliogr. p.331-338, glossary p.339-359, index
ISBN:
0-9522989-9-6
comment:
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appear? Is it worthwile to attend the Frankfurt bookfair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
subjects:
countries:
publ.type:
signature:
20-Books-E 2001


Previous page Next page