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title:
An introduction to publishing management
author(s):
year:
1998
place:
London
publisher:
pages:
xi, 123 p.
collation:
glossary p.113-118, index
series:
comment:
"This is an excellent, concise introduction to publishing management, published in a series that focuses on the issues involved in publishing and developing educational materials in Africa. However, the book is equally valuable to the book professions elsewhere in the developing world, and while much of the emphasis is on textbooks, the principles apply to all types of publishing, and to most countries of the world. The book sets out the basics of efficient, economical, and prudent management of time and money in publishing. After some general considerations it deals with strategic planning in publishing textbooks, developing manuscripts (commissioning, appraisal, copy-editing, working with designers, pre-testing, etc.), costs of production, preparing a title budget, as well as the various aspects of financial management: different methods of accounting, records required to track financial progress and aid forecasting, and preparing a cash flow projection. There is also a short chapter on marketing and a glossary." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2477)
topics:
publ.type:
signature:
20-Books-E 1998


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