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title:
Book promotion, sales and distribution: a management training course
year:
1991
place:
London
publisher:
place:
Paris
publisher:
pages:
x, 166 p.
collation:
illustr., tables
comment:
A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and charts that can be photocopied or made into OHP slides. Topics covered include market and product research, effective selling and sales-team management, sales budgeting, sales of subsidiary rights, creating publicity material, distribution and warehousing, cost and performance control.
topics:
publ.type:
signature:
20-Books-E 1991


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