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title:
Communication for social change: an integrated model for measuring the process and its outcomes
author(s):
year:
2002
place:
New York
publisher:
pages:
iv, 42 p.
collation:
bibliogr.39-42
series:
ISBN:
0-89184-065-6
comment:
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts with a ″catalyst/stimulus″ that can be external or internal to the community.This catalyst leads to dialogue within the community that when effective, leads to collective action and the resolution of a common problem. The catalyst in the model represents the particular trigger that initiates the community dialogue about a specific issue of concern or interest to the community. This catalyst is a missing piece in most of the literature about development communication, which often assumes that the community spontaneously initiates dialogue and action. The model describes Community Dialogue and Action as a sequential process or series of steps that can take place within the community, some of them simultaneously, and which lead to the solution of a common problem." (executive summary, p.iii)
topics:
publ.type:
signature:
10-Community 2002
online:


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