Search: Auswahl zeigen
Hits:1
Sorted by
1. Book
bookmark Copy into the Watchlist
title:
Publishing for profit: successful bottom-line management for book publishers
author(s):
year:
2010
edition:
rev. and expanded 4th ed.
place:
Chicago
publisher:
pages:
xxvi, 373 p.
collation:
tables, direct. p.359-365, index
other ed.:
1st ed. Tucson, Arizona: Fisher Books, 1998
comment:
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special chapter is dedicated to returns, and the expanded fourth edition covers electronic publishing and marketing quite substantially. Clearly written, and with a lot o practical examples, this is an excellent source for the managerial aspects of book publishing.
topics:
publ.type:
signature:
20-Books-E 2010


Permalink
X open permalink