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The contribution of radio broadcasting to the achievement of the Millenium Development Goals in Southern Madagascar: research findings and conclusions of a study of the Andrew Lees Trust Project Radio
83 p.
tables, illustr.
"This evaluation of Andrew Lees Trust′s Projet Radio (ALT/PR) in Southern Madagascar examines the impact of radio broadcasts on audience knowledge and attitudes relating to certain MDGs. It finds that the project is achieving some notable success in changing and enhancing knowledge and attitudes on topics including HIV/AIDS, family planning, mother and child health, environmental issues, social and administrative issues and gender inequality. Radio is also having a positive impact on uptake of health services, enrolment in literacy classes, construction of environmentally-friendly woodstoves, tree-planting, agricultural yields, and awareness of strategies for poverty reduction through incomegeneration and community associations. This evaluation looks at ALT/PR′s methods and organisation and finds many advantages to its particular three-way process of working. This involves radio stations, communities and local service-providers in a mutually advantageous partnership for the production, distribution and broadcasting of radio programmes. The provision of radio-sets to listening groups appears to be a very successful strategy, and our surveys show a high level of commitment and enthusiasm on the part of listeners, especially women. The ability of radio to scale-up and extend the on-the-ground work of local service-providers emerges quite clearly. ... Our study also looks at challenges that ALT/PR has tackled and, in some cases, is still facing. These are challenges involving management and networking in what is a particularly poor and disadvantaged area. The project still faces issues relating to ensuring its radio programmes are consistently and truly participative. Demand for its services is high and there is a risk of staff becoming over-stretched, particularly for senior management. ALT/PR is demonstrably cost effective and has a good local reputation, but fundraising continues to be a time-consuming preoccupation. ALT/PR is already tackling the major long-term challenge of sustaining the networking mechanism it has set up, and we highlight some encouraging signs of sustainability." (abstract)
134:30-Development 2007

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