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title:
Media assistance: challenges and opportunities for the professional development of journalists. Working group report
year:
2007
place:
Washington, DC
publisher:
pages:
19 p.
comment:
This report represents input from twenty-three practitioners who have observed, planned, and implemented media education programs of the U.S. and other Western governments, as well as those of private funders. The group discussed broad lessons learned and specific recommendations for policymakers, donors, and implementers on how to improve U.S. foreign assistance for professional development of journalists. The executive summary concludes: "Their recommendations are encompassed in three main ideas. First, improving media is a local project that requires local remedies, local partners, and deep understanding of local values and circumstances. One solution never fits all—just as ethical norms must be put into practice to fit local realities, so must programs fit local limitations. Second, success requires that the right people do the right job, preferably in concert on mutually determined goals, moderated by flexible rules and evaluated on long-term and qualitative goals. This means that donors should support creative programming by dedicated trainers and teachers who work with engaged journalists and persevering managers. Third, donors who want to be effective need to understand that short-term funding and training have not created long-term impact." (p.4).
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