Search: Select Topic Focus: down "Audiences & Media Use" and Publication Type: down "Guidelines, Manuals, Training Materials, Textbooks"
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1. Free Access
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title:
A toolkit for researching women′s internet access and use
year:
2018
place:
London
publisher:
pages:
44 p.
comment:
"This toolkit is aimed at a wide range of audiences interested in conducting both qualitative and quantitative research on women′s internet access and use. The primary target audience are researchers and research agencies who have skills and practice in conducting quantitative and/or qualitative research. They can use this toolkit as a guideline for incorporating gender into their research studies, helping deliver comparable data on this topic that can build a global picture of the internet access and use gender gap." (p.6)
topics:
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signature:
E-Lib
online:
2. Free Access
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title:
A complete guide to target audience analysis for content marketers
year:
[2017]
publisher:
pages:
24 p.
comment:
"The goal of this guide is to provide an easy to follow, in-depth information on everything you need to know to conduct a proper target audience analysis as a content marketer. Some of the most important questions we will try to answer are: What is target audience analysis and why do you need it? How do you define and classify your core audience? What are the best ways to identify their pain points? Are there any resources and tools out there that can make this process more streamlined?"
topics:
publ.type:
signature:
E-Lib
online:
3. Free Access
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title:
Guideline on mobile research
year:
2017
publisher:
pages:
16 p.
other ed.:
also published in Russian and Spanish
comment:
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental principles of market, opinion and social research in the context of the current legal frameworks and regulatory environments around the world. It supplants previous separate guidelines released by ESOMAR and GRBN in 2012 and 2014 respectively. It is a statement of global principles rather than a catalogue of existing regulations."
topics:
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signature:
E-Lib
online:
4. Free Access
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title:
La radio écoute ses auditeurs: guide de l'étude d'auditoire pour les radios locales en Afrique
author(s):
contributors:
year:
2015
place:
Aachen
publisher:
pages:
241 p.
collation:
illustr., bibliogr. p.197-9
series:
contents:
Première partie : Généralités sur l'étude d'auditoire -- Deuxième partie : L'étude qualitative d'auditoire -- Troisième partie : L'étude quantitative d'auditoire -- Quatrième partie : L'exploitation des données de l'étude d'auditoire -- Cinquième partie : Fiches de synthèse.
topics:
publ.type:
signature:
30-Use-F 2015
online:
5. Free Access
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title:
Do-it-yourself audience research on a shoestring
author(s):
year:
2014
anthol.title:
The media business for pioneers: how to attract advertisers and media planners
eds.anthol.:
place:
Berlin
publisher:
pages:
p.86-103
topics:
publ.type:
signature:
E-Lib
online:
6. Free Access
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title:
Community listeners' clubs: stepping stones for action in rural areas
year:
2011
place:
Brussels
publisher:
pages:
54 p.
comment:
"This publication is particularly relevant for radio stations intending to establish listeners' clubs. It presents the experience of community listeners' clubs established in the mid-2000s in the Democratic Republic of Congo and Niger by the FAO and its partners, and the results that these initiatives produced. It shows that listeners' clubs proved to be an effective means for isolated rural communities to access information and engage in participatory communication. The clubs especially enabled women to assume a pro-active role in the development of their community and to receive recognition for doing so. The last chapter of the publication presents guidelines for creating and maintaining community listeners' clubs, and the main success factors to be considered." (CAMECO Update 1-2012)
topics:
countries:
publ.type:
signature:
100:30-Use 2011
online:
7. Free Access
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title:
Les clubs d'écoute communautaires: un tremplin pour l'action en milieu rural
year:
2011
place:
Bruxelles
publisher:
pages:
56 p.
collation:
illustr.
commentaire:
"Cette publication fait le récit de l′expérience unique des clubs d′écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d′information et de communication centrés sur l′action, ces clubs ont remporté un succès tel que Dimitra a souhaité partager l′expérience. Le premier chapitre présente de façon succincte les clubs d′écoute communautaires, leur finalité, leur fonctionnement interne et les résultats obtenus. Le deuxième chapitre inscrit son récit au plus proche des initiatives des communautés, en donnant la parole aux protagonistes et en racontant la création des clubs d′écoute dans les deux pays. Le troisième chapitre fournit des orientations plus pratiques sur les étapes de création des clubs d′écoute communautaires." (4ème de couverture)
topics:
countries:
publ.type:
signature:
100:30-Use 2011
online:
8. Free Access
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title:
Metodología común para explorar y medir el comportamiento lector
year:
2011
place:
Bogotá
publisher:
pages:
89 p.
topics:
publ.type:
signature:
E-Lib
online:
9. Free Access
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title:
Audience research for campus radio stations
author(s):
year:
2010
place:
Lagos
publisher:
place:
Dakar Ponty (SN)
publisher:
pages:
81 p.
collation:
bibliogr. p.80
topics:
publ.type:
signature:
E-Lib
online:
10. Free Access
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title:
Target audiences for peacebuilding radio: a training guide
author(s):
year:
2010
publisher:
pages:
19 p.
other ed.:
also published in French
comment:
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audience, ie "a group of people which probably shares many of the same beliefs, the same ideas or the same values, and which may live or work in similar circumstances and environments", to ensure that the programme can be tailored to the various groups involved in a conflict. As a practical approach, the guide provides a step-by-step checklist of questions that need to be considered when producing programmes, for instance: what is the programmes' objective, who is the primary/secondary target audience, who is - in contrast - the target group, and when does the target audience listen? Furthermore, the publication introduces methods for evaluating conflicts, eg, the conflict tree, or for defining the target audiences' knowledge and beliefs, such as the Zone of Proximal Development (ZPD). The guide is a useful starting point for those who work in areas with a high potential for conflict and who wish to learn more about ways to reach conflicting groups." (CAMECO-JF)
topics:
publ.type:
signature:
E-Lib
online:


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