Search: Select Topic Focus: down "Public Relations, Strategic Communication" and Publication Type: down "Guidelines, Manuals, Training Materials, Textbooks"
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1. Free Access
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title:
Communication manual: a guide on how to plan and implement effective communication
author(s):
year:
2018
place:
Washington, DC
publisher:
pages:
35 p.
comment:
"This communication manual provides guidance and advice on how to carry out information and publicity activities by the Privatisation Commission of Pakistan. The manual ... provides advice on communication planning, event management including information dissemination and outreach to both traditional and digital media. This manual should be used by every staff member, who is directly involved in the development, delivery and management of the Privatisation program. By using this communication guide, Privatisation Commission staff members will be able to carry out communication in a strategic manner, which will actively and openly promote the activities and results of the Privatisation program." (p.2)
topics:
publ.type:
signature:
E-Lib
online:
2. Free Access
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title:
Communications monitoring, evaluating and learning toolkit
author(s):
year:
2018
place:
London
publisher:
pages:
24 p.
comment:
"This toolkit provides a framework to think about communications monitoring, evaluation and learning (MEL), and provides example questions, indicators and tools to do it. Communications MEL is, in many ways, straightforward. Yet organisations across the sector still grapple with how to embed it in their work. MEL is important to ensure that your communications are strategic, helping you to understand and learn from what works, what doesn′t, when and for whom. It is also an important tool for accountability, helping you to demonstrate uptake, and that your work is of high quality and useful. This toolkit is intended for use by communications, research and project implementation staff working in think tanks, universities and NGOs. It is based on internal guidance that ODI developed to encourage sharing and learning; to improve the quality, reach and use of its communications; and to help with project and programme planning. Communications MEL is still a work in progress at ODI; we are publishing this guide in the hope that it will be useful to others, but also that it will invite discussion and shared learning." (introduction)
topics:
publ.type:
signature:
E-Lib
online:
3. Free Access
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title:
Engagement im digitalen Zeitalter: Trends, Chancen und Herausforderungen
author(s):
year:
2018
place:
Bonn
publisher:
pages:
34 p.
ISBN:
978-3-96250-023-8
Kommentar:
"Was gibt es in punkto Datenschutz und Datensicherheit für Non-Profits zu beachten und wie können sie Hass, Hetze und Parolen im Netz aktiv begegnen? Wie können zivilgesellschaftliche Organisationen digitale Technik für Beratungsangebote oder NPO-Kampagnen erfolgreich einsetzen und offene Daten besser für gute Taten nutzen? Was können Politik und Zivilgesellschaft tun, um digitales Engagement zu unterstützen und die Chancen und Potenziale des digitalen Wandels besser für das Gemeinwohl zu nutzen? Die vorliegende Broschüre liefert Ihnen wertvolle praxisnahe Informationen, Ansätze und Tipps zu diesen Themen und Fragestellungen." (Vorwort)
topics:
publ.type:
signature:
E-lib
online:
4. Free Access
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title:
Guide des bonnes pratiques du plaidoyer dans les médias et les réseaux sociaux
year:
2018
place:
Abidjan
publisher:
pages:
77 p.
contents:
Facebook, profil, page et groupe -- Twitter et le micro-blogging -- Organiser une conférence de presse à l′ère des réseaux sociaux -- Ecrire pour le web -- Rédiger une brève -- Contribuer sur Wikipédia -- Réussir ses photos -- Élaborer une stratégie social média pour son plaidoyer.
topics:
publ.type:
signature:
E-Lib
online:
5. Free Access
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title:
Stories for good: a guide for nonprofit storytelling
year:
2016
publisher:
pages:
32 p.
comment:
"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (conclusion, p.32)
topics:
publ.type:
signature:
E-Lib
online:
6. Free Access
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title:
Supercharge your social impact: using social marketing for behavior change
author(s):
year:
ca. 2015
publisher:
pages:
22 p.
topics:
publ.type:
signature:
E-Lib
online:
7. Free Access
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title:
Making the media work for you: a guide for civil society organisations
author(s):
year:
2015
place:
Maastricht
publisher:
pages:
103 p.
contents:
Understanding the news media -- Understanding social media -- Communicating through news media. Press releases -- Press conferences -- Interviews -- Communicating through social media. Twitter -- Facebook -- Blogging -- Online strategy -- Managing your communications. Developing media campaigns -- Crisis communications -- Being a communications officer.
topics:
publ.type:
signature:
E-Lib
online:
8. Free Access
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title:
Praxishandbuch Online-Fundraising: wie man im Internet und mit Social Media erfolgreich Spenden sammelt
author(s):
year:
2015
place:
Bielefeld
publisher:
pages:
184 p.
ISBN:
978-3-8376-3310-8
topics:
countries:
publ.type:
signature:
E-Lib
online:
9. Free Access
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title:
Non-Profits und Social Media: Netzwerke gewinnen, Kommunikation neu gestalten!
author(s):
year:
2015
place:
Bonn
publisher:
pages:
28 p.
ISBN:
978-3-95861-253-2
Kommentar:
"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu vernetzen, ist dabei für NPOs eine große Chance. Es passt darüber hinaus zur Arbeitsweise und dem Selbstverständnis all jener NPOs, die sich gerade nicht als „closed shop″ verstehen, sondern aktiv in die Gesellschaft hineinwirken. Die Akademie Management und Politik hat den großen Bedarf an Wissen und Praxistransfer zur effektiven Nutzung Sozialer Medien, der von vielen Mitgliedern der Non-Profit-Szene immer wieder geäußert wird, aufgenommen und sich dem Thema Non-Profits und Social Media in einer Fachtagung am 22. Juni 2015 in Bonn gewidmet. Diese Broschüre fasst die Ergebnisse der Fachtagung zusammen ..." (Vorwort)
topics:
publ.type:
signature:
E-Lib
online:
10. Free Access
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title:
Manual de capacitación sobre comunicación estratégica: visibilizando, incidiendo y haciendo corriente de opinión
author(s):
year:
ca. 2014
place:
Lima
publisher:
pages:
25 p.
topics:
publ.type:
signature:
E-Lib
online:


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