Search: Types of Publication: evaluation reports
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1. Free Access
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title:
Preparing the ground for better dialogue, better information, better action: lessons on communicating with communities in emergencies
author(s):
year:
2018
publisher:
pages:
31 p.
comment:
"What we′ve learnt about communicating effectively with disaster affected communities: 1. To deliver actionable, life-saving information, emergency responders should strive to agree on common messages developed in partnership with communities and tackle the spread of rumours. 2. It is important to identify the right channels of communication for the intended audience. 3. Where possible, use local languages to increase the likelihood of messages achieving their desired impact. 4. Inclusion of at-risk groups should be considered carefully when developing any communication strategy ..." (summary of learning points, p.7)
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2. Free Access
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title:
Winning the war on state-sponsored propaganda: gains in the ability to detect disinformation a year and a half after completing a Ukrainian news media literacy program
author(s):
year:
2018
publisher:
pages:
47 p.
comment:
"While Ukrainians consume a high volume of news content, barely one in four Ukrainians trust the media and only 23% cross-check news sources—the most basic form of media literacy ... In this context, IREX designed and implemented Learn to Discern (L2D), a ″demand-side″ response to the problem of manipulative information, an essential companion to ″supply-side″ solutions such as supporting independent, ethical, and truthful journalism. Citizens must be able to separate fact from fiction, recognize manipulation and hate speech, and demand and seek out independent, fact-based journalism. From October 2015 through March 2016, IREX implemented L2D with funding from the Canadian government and in partnerships with local organizations Academy of Ukrainian Press and StopFake. Through intensive skill-building seminars, L2D reached more than 15,000 people of all ages and professional backgrounds ... The results of the impact evaluation showed that L2D participants had statistically significant higher levels of disinformation news analysis skills, greater knowledge of the news media environment, a stronger sense of agency over the media sources they consume, and were more likely to consult a wider range of news sources. Compared to the control group, L2D participants were: 28% more likely to demonstrate sophisticated knowledge of the news media industry; 25% more likely to self-report checking multiple news sources; 13% more likely to correctly identify and critically analyze a fake news story." (executive summary, p.3-4)
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3. Free Access
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title:
Audience responses to migration stories: research component of 'Voices of African Migrants'
author(s):
year:
2018
place:
Leicester
publisher:
place:
Copenhagen
publisher:
pages:
46 p.
comment:
"This report was commissioned to examine the nature and quality of media stories produced by journalists supported by the Voices of African Migrants pilot programme (see http://migrantvoices.org/), managed by International Media Support (IMS), in four migration ′Hubs′ in Africa, and explored how local audiences interpreted and responded to those stories. It used content analysis, interviews and focus group discussions. The research findings show that most stories used human interest frames and foregrounded migrant experiences. The migrants′ main contributions to the stories were to provide a human face to hardships and suffering. Meanwhile, NGOs were included to provide facts, statements of general causes of migrations, statistics, and a sense of scale. Government statements were used to provide a comment on policies and solutions. Most articles were supportive in their sentiments to the plight of migrants. Participants in the focus groups (especially migrants themselves) recognised that migrant voices were missing from mainstream media reporting on migration, that reporting on migration tends to be negative, and that there are pressing issues relating to migration that need to be discussed in the public sphere. Focus group participants generally responded with empathy and understanding in response to stories about the hardships migrants face. Some stories provoked a distancing or disruption to understanding, especially when an aspect of the story did not match their prior tacit or cultural knowledge about migration. A small number of stories deeply moved focus group participants." (executive summary)
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4. Free Access
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title:
Evaluation of the International Programme for the Development of Communication (IPDC)
author(s):
year:
2018
place:
Paris
publisher:
pages:
122 p.
comment:
"The evaluation found that IPDC interventions have achieved important outcomes in several key areas. Furthermore, some of the results achieved are directly associated with features that are specific to IPDC and derive from its unique governance structures and instruments. In terms of key challenges, the evaluation recommends the development of an IPDC Strategic Framework to clarify and strengthen its overall strategic positioning." (summary)
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5. Free Access
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title:
Digital platforms for agro-advisory and business service delivery: lessons from scaling-up of AgroTech in Ghana
author(s):
year:
2018
publisher:
pages:
15 p.
series:
comment:
"Grameen Foundation, Farm Radio International and other partners implemented the project ″Achieving Impact at Scale″ from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory services to smallholders, through private sector value chain players. AgroTech combines interactive radio broadcast and customized field coaching by an agent, bring together information, inputs and markets through private businesses. The goal of the project is to contribute to policy reform of the agricultural extension system with the view of improving responsiveness, accountability and operational sustainability. The project has been implemented through six community radio stations and 260 individuals and entities, including market aggregators, nucleus farmers, individually owned outgrower businesses, small-scale enterprises, credit cooperatives and farmer-based organizations/association. Geographically six regions were covered, involving some 83 districts. Interactive radio broadcast reached and estimated 300,000 smallholders, majority of whom implemented what they heard and gained yield increase more than those not exposed to interactive radio. The agent component emrolled over 14,000 smallholders who also gained in a similar way. Our experience indicate that digital platforms in agricultural extension and agribusiness services delivery can be successful at scale, but requires policy change and support." (executive summary)
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6. Free Access
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title:
Creating mobile health solutions for behaviour change: a study of eight services in the mNutrition Initiative portfolio
author(s):
year:
2018
place:
London
publisher:
pages:
50 p.
comment:
"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valueadded services (VAS). As of December 2017, these services have cumulatively delivered lifesaving maternal and newborn child health (MNCH) and nutrition information to over 1.59 million women and their families across eight Sub-Saharan African markets: Malawi, Ghana, Tanzania, Kenya, Nigeria, Zambia, Uganda and Mozambique (Figure 1). Key findings: Adopting a HCD approach to product development and optimisation led to increased user engagement; mHealth service users demonstrated improved nutrition behaviours over non-users6 across all implementing markets; mHealth services resulted in an average improvement of 12 percentage points in overall nutrition knowledge among users across all eight markets; Mobile information services improve knowledge, even when existing knowledge around certain nutrition topics is reasonably high; Mobile information services have a stronger impact with poorly understood concepts; Repetition of messages about key health practices reinforces the behaviour; Forty-two per cent of mNutrition service users report sharing the information they learn with their family, friends and communities ..." (executive summary)
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7. Free Access
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title:
Advocacy for communications with communities at national level in Bangladesh: final evaluation
year:
2018
publisher:
pages:
12 p.
comment:
"Despite two-way communication being an important part of the ″Core Humanitarian Standard″, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation in the design of emergency response plans. This, in turn, leads to poor feedback mechanisms with communities during disasters and poor transparency in the implementation of humanitarian interventions. To that end, there was an immediate and continued need for initiatives like this project to create awareness around importance of CwC." (evaluation findings, p.5)
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8. Free Access
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title:
Turn up the volume: empowering women through media. Lessons from BBC Media Action′s governance programming
author(s):
year:
2017
place:
London
publisher:
pages:
26 p.
series:
comment:
"This practice briefing sets out what BBC Media Action has learned about how media can provide a platform for both men and women to hold their leaders to account, while empowering them to participate in their own communities. Unpicking the challenges faced and the solutions found, it will bring together practice and research to examine how effective our factual programmes have been in reaching and impacting on men and women equally. The paper argues that these projects have been effective in building political knowledge, levels of discussion of governance issues and political participation among both men and women. However, it also draws the tentative conclusion that, in Nepal and Bangladesh, the programmes may be less effective at empowering female audiences to participate in politics than men. After setting out the global picture for gender and governance, the paper outlines BBC Media Action′s approach to supporting women to participate in their communities and hold their leaders to account. It then unpacks the challenges of creating gender-sensitive governance programmes and weighs up how successful BBC Media Action has been in reaching and impacting women. The paper concludes with some recommendations to inform future programming." (BBC Media Action website)
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9. Free Access
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title:
Improving maternal and child health through media in South Sudan. Final evaluation
author(s):
year:
2017
place:
London
publisher:
pages:
51 p.
comment:
"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to influence knowledge, attitudes, discussion and the social norms most likely to drive improvements in the RMNCH-related behaviours of women and their families. It also worked to strengthen the capacity of local radio stations to produce similar high-quality, audience-driven health programming. This report presents a synthesis of all research and analysis completed under this project. In brief, it finds that the challenging country context (e.g. the limited availability of quality healthcare nationally and the ongoing humanitarian crisis) limited the extent to which the project was able to contribute to improved health outcomes. Despite this, audiences were generally optimistic about the shows′ influence and value, and reported gaining knowledge and making some behavioural changes as a result of tuning in. Likewise, local radio station partners reported that the capacity-strengthening support had improved their technical skills, editorial confidence and engagement with audiences." (BBC Media Action website)
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10. Free Access
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title:
Evaluation International Association of Women in Radio and Television (IAWRT)
author(s):
year:
2017
publisher:
pages:
51 p.
comment:
"The organization has grown since the last evaluation in 2007, with the number of chapters expanding from seven to twelve. The membership comprises 45 other countries, some with the capacity to become chapters. Whether IAWRT is in a phase of expansion or consolidation is unclear, as there is no strategy in place and opinions in the matter seem to vary within the leadership and membership of the organization. Addressing the issue of possible expansion needs to take into account whether the organization currently has the required capacity and routines to support and follow up new chapters as well as individual members. Besides, there is also confusion when it comes to the actual number of members due to conflicting information. The decision to make a virtual secretariat has saved the organization money, but the survey indicate that this has gone unnoticed by a majority of the membership. Good developments have taken place, but the current ineffective structure of communication remains a challenge that also affects the secretariat′s ability to perform their best." (executive summary, p.2)
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